"We Love Flamenco", at the start of each season, not only sparks the interest of the sector, but also symbolises the preparation for the iconic April Fair in the Andalusian capital, an event that transcends the catwalks to delve into the natural surroundings of the Real, filling it with the unique essence of flamenco dresses.
The flamenco fashion market, as diverse as its protagonists, has managed to successfully expand beyond the borders of Andalusia, embracing international opportunities and experiencing constant annual growth. Records from the Andalusian Agency for Foreign Promotion (Extenda) reveal a turnover projection of almost 557 million euros for 2025, supported by exports to regions such as the Middle East, pointing to the global impact of this unique artistic expression.
Pedro Béjar, a renowned designer, highlights that his costumes are perceived as authentic works of art applicable to shows or parties outside of Spain. Since its inception, the brand has managed to combine innovation and tradition, with flamenco fashion being its main source of income. Internationalisation has taken its creations to destinations such as Dubai, Qatar, Mexico and New Zealand, demonstrating the global appeal of this artistic expression.
Johanna Calderón, with her focus on flamenco fashion, has identified opportunities in the United Arab Emirates, where “Made in Spain” is highly valued. Her vision goes beyond the flamenco dress, encompassing the United States, Latin America, Asia and Australia. In “We Love Flamenco”, her designs not only seek to highlight flamenco fashion, but elevate the flamenco dress to the category of a work of art.
Carmen Acedo, with a career marked by evolution in the industry, distributes her collections not only in Spain but also in Korea, New York and Mexico. Maintaining tradition in her designs, she highlights the importance of events such as "We Love Flamenco" to boost sales and visibility, although she advocates for greater support from public administrations.
Mónica Méndez, with more than twenty years in the industry, focuses her business on Andalusian tradition. She highlights the importance of innovating without losing the essence, facing the current challenges of competition between designers. Her clientele, of medium-high profile, seeks comfortable and elegant suits that are not excessively traditional.
In short, flamenco fashion, with its roots in the tradition of Southern Spain, has transcended borders, becoming an ambassador of the Spain Brand. Iconic events such as “We Love Flamenco” play a crucial role in marking the start of seasons, providing visibility and consolidating the position of flamenco fashion as a global phenomenon, enriching Spain’s cultural and artistic identity around the world.
