The autumn season is here and so are the new trends in dress shoes. For some time now, the shoes known as “sneakers” in the fashion world, popularly known as tennis shoes or sports shoes, have begun to be inserted into what we know as luxury footwear. This is due to the maturity of the new generations born in the late 80s and early 90s who are beginning to have a certain purchasing power and among their tastes is the passion for this type of footwear. It is increasingly common to find sports shoes in combination with dress clothes designed for going out to party or attending social events. It is for this reason that luxury brands are beginning to develop footwear of this type. Of course, the shoes manufactured by these brands are characterized by the use of the best materials and the best manufacturing techniques, without losing the air of sports shoes, street shoes, but giving them a personal and distinctive touch. This autumn it seems that the trend is reinforced and we can find a very extensive catalogue of sports shoes in most of the major brands in the luxury footwear sector.
This is a trend that has been brewing for several years, and despite not being a novelty, this year it reaches its peak. As an example, we can remember Princess Caroline in Monaco wearing Chanel sneakers. Another sign that the trend is here to stay is the appearance of this type of footwear on fashion catwalks around the world. Seeing shows where models wear this type of footwear, modern, sporty, but very luxurious, is becoming commonplace. Like other types of footwear, sneakers have also become a symbol of social status.
For this autumn 2020 we can already speak of a consolidated trend in the sector, and a turning point in the luxury market that, without giving up traditional elegant footwear, opens its catalogues towards new horizons, to attract the new generations of high society.
Within the market, in addition to the luxury brands that have jumped on the bandwagon, we also have traditional sports footwear manufacturers who have also wanted to launch super-luxury sports lines, and who even dare to differentiate between different lines, each one oriented to a type of sport, so that you can wear the most luxurious and fashionable shoes while practicing any sport.
Within these super luxury lines, established manufacturers of sports shoes, such as Converse or Adidas, are launching new collections aimed at this market. In the case of Converse, for example, they have reissued their model from the 70s but now in pastel tones and with better quality materials.
Today, the sports footwear sector moves more than fifty billion euros around the world. There is even a second-hand market where iconic models from major brands are sold for a price much higher than the original sale price or markets where you can even buy this type of shoe as an investment.
Nowadays, in Spain, even the most traditional brands, dedicated to the manufacture of luxury handmade footwear, classic dress shoes and riding boots, like ours, prepare our own collections of sports shoes, of course following our differentiating line and using as the only method the handmade production of each and every one of the models that leave our workshop.
